Reaching 3.6 million football fans via comprehensive marketing analytics

The Royal Dutch Football Federation relies on SAS Customer Intelligence 360 to better understand what motivates players and fans, engage audiences with personalized communications, and promote the love of the game.

Trends in Sports Marketing - Snipp

NFL Goes Deep With Marketing Analytics - WSJ

Deutsche Telekom Unveils Plans for UEFA EURO 2024 Coverage, Fan Engagement, and Network Optimization, EuropaWire.eu

Qatar Hosts the Most Expensive World Cup Ever – BRINK – Conversations and Insights on Global Business

Sports Market Size, Predicting Share, Trends, Growth Rate Outlook By 2032

Men's Basketball Welcomes Sam Houston State on Wednesday - Arizona State University Athletics

Peak event: the rise, crisis and potential decline of the Olympic Games and the World Cup - ScienceDirect

Economic impact of Premier League highlighted by report

Crosspost] The difference between a VAR check in football and a TMO check in rugby is startling. : r/rugbyunion

Fever Pitch: 50% of Turner's UEFA deals include out-of-home

JOE BURROW, JUSTIN HERBERT AND TREVOR LAWRENCE HEADLINE TWO PRIMETIME WILD CARD GAMES THIS WEEKEND ON NBC, PEACOCK, TELEMUNDO AND UNIVERSO - NBC Sports

AI in Match Analysis: Uncovering Hidden Patterns and Strategies, by HCLSoftware, Oct, 2023

EBU and DAZN strike sub-licensing deal for UWCL final - Sportcal