Behind the Badge: A Study on McLaren's Swoosh Design, Kiwi Birds

British automaker McLaren, creator of some of the world’s best-performing sports cars, has an interesting history behind its current, seemingly innocuous logo. The red, curved ray–commonly referred to as the “swoosh”–is all over the company’s handiwork. But what does it represent? Some purport that the red curve was derived from the original crest used by McLaren that […]

McLaren on X: What's in a name? Explore the McLaren story of 2017, featuring a name change, a Kiwi & the colour orange: / X

Ever Wondered What McLaren's Logo Stands For?

Mclaren Stickers: Speedy Kiwi. Mclaren F1 Stickers

Ever Wondered What McLaren's Logo Stands For?

2016 - Page 169 of 239 - The News Wheel

Distracted by kiwi bird New Zealand kiwis Art Board Print by madgrfx

From Kiwis to Speedmarks: The Story of McLaren's Iconic Logo in Formula One

The Evolution of the McLaren F1 Logo

Quiz, PDF, Sarbanes–Oxley Act