Gucci holds Asia's first cruise collection show at Seoul royal palace

One of South Korea’s most significant cultural heritage sites turned into a runway for Italian fashion house Gucci on Tuesday night. Gucci showcased its 2024 cruise collection in front of Geunjeongjeon, the main hall of Gyeongbokgung, marking the first Gucci show in South Korea. It was also Gucci’s first ever cruise collection show in Asia. The 15-minute runway show kicked off with an appearance from top

Mixing old and new, Gucci hosts show in 14th century Seoul palace

Discover more about the historic Gyeongbokgung Palace, where the Cruise 2024 fashion show took place. - Gucci Stories

Discover more about the historic Gyeongbokgung Palace, where the Cruise 2024 fashion show took place. - Gucci Stories

Mixing old and new, Gucci hosts show in 14th century Seoul palace

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Discover GUCCI Cruise 2024 Collection

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Gucci presents cruise 2024 collection in Seoul

Watch: Gucci's cruise collection fashion show in a 14th-century South Korean palace in Seoul

Gucci to hold fashion show at royal palace as planned - The Korea Times

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