Forever 21 // Interactive Billboard in Times Square - WNW

The exterior of Forever 21's Times Square store features a giant interactive digital billboard which displays in real-time, models taking pictures of the crowds below. As she takes a picture, the person’s image is shown on the screen. A very true and fun representation of the idea that our customer is our brand and vice versa. Working in collaboration with SPACE 150.

Digital Screens & Billboards

Photographing Billboards : Forever 21 Times Square Billboard

Interactive Billboard in Times Square, Forever21 on Behance

Grand Theft Auto: built for the long haul, National

Digital Screens & Billboards

Digital Screens & Billboards

Interactive Billboard in Times Square, Forever21 on Behance

Digital Screens & Billboards