CSAA Insurance and Deloitte Digital Look to 'Rickroll' America with Remake of 'Never Gonna Give You Up

Little Black Book, In what Rick Astley describes as “an amazing trip down memory lane”, the insurer partners with the ‘80s icon to remake his hit single and show you why they’ll never let you down

WATCH: Rick Astley re-creates 'Never Gonna Give You Up' music video 35 years later

Pulling off the ultimate Rickroll

Rickroll Know Your Meme

Rickroll Know Your Meme

Monica O'Reilly on LinkedIn: #rickroll

CSAA Insurance Group: Rickroll the Super Bowl • Ads of the World™

Milton Correa on LinkedIn: #deloittedigital #marketing #advertising #collaboration

CSAA Insurance - Integrated Campaign - Rick Astley Never Gonna Give You Up - Agency Compile

Rickroll Know Your Meme

Milton Correa on LinkedIn: #deloittedigital #marketing #advertising #collaboration

CSAA Insurance and Deloitte Digital Are Going to Rickroll the Super Bowl

CSAA Insurance and Deloitte Digital Are Going to Rickroll the Super Bowl

RICKROLL returns with Rick Astley's new AAA Insurance ad - Xfire

Rick Astley recreatesNever Gonna Give You Up video for AAA auto insurance commercial