Determining the Competitiveness of your Resources and Capabilities: VRIO Analysis – Freddygzone: Freddy Guevara Leadership Zone

Core competence is not only the model for an internal analysis, but also the framework called VRIO that evaluates resources and capabilities and can determine your strengths and weaknesses and be part of your SWOT analysis. VRIO stands for Value, Rarity, Inimitable, and Organization, and managers need to ask critical questions regarding each one of…

Summary of kotler's marketing management book

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Summary of kotler's marketing management book

Summary of kotler's marketing management book

Determining the Competitiveness of your Resources and Capabilities

Determining the Competitiveness of your Resources and Capabilities

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Summary of kotler's marketing management book

Summary of kotler's marketing management book

Value Chain and Competitive Advantage – Freddygzone: Freddy