Exclusive: Claire's launches Sims-like town Shimmerville on Roblox

Claire’s launched on Roblox on Wednesday with Shimmerville, an interactive experience that features homes, cars, pets and retail jobs. That's on top of outfits and accessories, which are popular entry points for fashion brands launching on the platform. The featured Shimmerville pets and other accessories will also be available in Claire’s brick-and-mortar stores next year.

ShimmerVille' Critters Are Now Available IRL - The Toy Insider

Collect and Raise your Avatar Pet in ShimmerVille

Introducing Shimmerville on Roblox by Claire's

🎅 ShimmerVille 🏡 RP ❄️ - Roblox

Claire's Wants to Meet 'Gen Zalpha' in the Metaverse - Retail TouchPoints

Claire's Wants to Meet 'Gen Zalpha' in the Metaverse - Retail TouchPoints

Roblox - Retail TouchPoints

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Roblox - Retail TouchPoints

Claires Shimmerville