Fifa, Product Placement And The Future Of Ads In Video Games

We take a look at EA Sports’ Fifa series and the opportunities its in-game dynamic advertising offers marketers.

EA Sports in-game brand integrations

The Video Game Industry Is Growing: Here Are 4 Ways Brands Are Reaching Gamers

metaverse Archives - True Interactive

Pizza Hut - Bidstack The In-Game Advertising Platform

FIFA World Cup Germany Xbox 360 Review - Pixel Refresh

A Brief History of In-Game Advertising

Frontiers Congruity of Virtual Reality In-Game Advertising

EA pulls toy shop ad for FIFA Points and commits to 'an immediate review

Video Games as a new frontier for product placement?

EA Sports' FIFA 23 ad portrays tension and excitement of Match Day

Why do in-game billboards and fliers in video games post fake ads, when the developers could be making money posting real ones? - Quora

Advertising in Video Games - Gameopedia