How Does Candy Crush Make Money? Examining Their Business Model

In this post I take a deep dive into examining Candy Crush's monetization strategy/ Business Model and what makes it's it so darn addictive.

How Does Candy Crush Saga Make Money? - FourWeekMBA

The big problem with Candy™ Crush Saga

How Does Candy Crush Make Money?

King (company) - Wikipedia

JTAER, Free Full-Text

UK maker of Candy Crush bought by US's Activision Blizzard for

Mobile App Monetization Models: In App Purchase Vs Ads

Candy Crush Saga would be nothing without middle-aged mums like me

Mobile App Monetization: Top 13 Ways to Maximize Your Revenue

$200 million and counting: The amount of money people have spent

Make Money Playing Candy Crush – YES, It Is Possible! (3 Real Ways

Activision made a record $5.1 billion from microtransactions in

Candy Crush goes really, really, REALLY big in its TV debut

Sea Ltd, Part 1: Garena - Building a Global Gaming Cash Engine