How Duolingo is using its 'unhinged content' with Duo the Owl on

Duolingo struck gold on TikTok by leveraging its menacing mascot. It's social media manager talks how it helped them build brand affinity.

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Duo the Duolingo Owl Campaign of the Week - Voxburner

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Unpacking the delicate art of the unhinged social media mascot

Duolingo's Delightfully Unhinged TikTok: Scrub Daddy Fling!?

Brands being unhinged on social media works: Duolingo will find you

Love Language Duolingo and Peacock Original

How Duolingo Struck Social Media Gold with Unhinged Content

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