How Pokémon Go Has Evolved Digital Marketing

The resurgence and popularity of Pokémon over the last two weeks has been nothing short of astonishing. Who would have thought that this simple franchise from the 1990s would see such stardom as an…

Pokémon GO Plus + official website

Pokémon GO Plus + Pokémon Center Official Site

Pokémon Go, a new marketing reality

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The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels

Marketing using Virtual and Augmented Reality - Smart Insights

VR & AR for mobile marketing: What you need to know

How Pokemon Go Took Augmented Reality Mainstream - Knowledge at Wharton

6 Traits That Pokemon Go & Inbound Marketing Have In Common (Infographic)

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Pokemon Go case study: App Marketing Strategy and Revenue

Niantic Layoffs: Pokemon Go Developer Cuts 8% of Staff