How can marketers tap into China's MBTI hype?

MBTI (Myers-Briggs Type Indicator) has become a common greeting in most socialising settings amongst young Chinese.

Sign in 3 must-knows about the social media marketing in China - Solved

Tmall dives into the digital collectibles craze while incorporating the MBTI hype

the sales game

Consumer Behaviour - Study Guide, RSM353H1 - Consumer Behaviour - UToronto

Springer Texts in Business and Economics) Efraim Turban, Judy Strauss, Linda Lai (Auth.) - Social Commerce - Marketing, Technology and Management-Springer International Publishing (2016), PDF, Social Media

steem-index/hindex_dict.dat at master · geoffrey-steem/steem-index · GitHub

Tmall dives into the digital collectibles craze while incorporating the MBTI hype

MBTI appearing instead of self-introduction : SAYUL

Resource Search - IPMI