Inside Gucci and Roblox's new virtual world

Gucci is expanding its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation, Vogue Business can exclusively reveal. It’s building brand awareness among some very young customers.

You Can Now Visit a Virtual Gucci Garden in the Roblox Metaverse

Gucci Town Lands on Roblox – WWD

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Gucci hosts virtual garden in online game Roblox to mark its centenary

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Gucci hosts virtual garden in online game Roblox to mark its centenary

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Gucci digitally outfits Gen-Z in metaverse foray with Roblox

On the gaming platform Roblox, a digital Gucci bag auctioned for US $4,000 - Marksmen Daily - Your daily dose of insights and inspiration

Gucci builds a virtual world with Roblox