Top cat: how 'Hello Kitty' conquered the world

When, in 1974, employees at the Japanese design company Sanrio created Hello Kitty, the small, rounded cartoon cat with a red bow between her ears and no mouth, they could never have dreamt that she would become the global megastar she is today. Sales of Hello Kitty merchandise now account for half of Saniro's $1bn (£500m) annual turnover and her face adorns 50,000 products, sold in more than 60 countries.

Hello Kitty JAPAN Forward

Hello Kitty's New Boss – Grandson of Founder

Hello Kitty by Katelyn Magallon

Robot Kitty Singapore

Hello Kitty

Hello Kitty conquered the world!

Case Study Hello Kitty - The Cat That Conquered The World

Hello Kitty is taking over the world, one product at a time – The

Hello Kitty

Hello Kitty turns 40, draws 25,000 fans to convention

Hello Kitty, Hello Kitty Wiki