Mobile Game Design: How Evil Monkeys Chased Temple Run To App

This is the story of how a husband and wife team designed a game with more daily active users than anything by Zynga. Now the #1 free iOS game, Imangi Studios reveals its Temple Run has hit 20 million downloads and 7 million DAU. Co-founder Natalia Luckyanova tells me how by designing Temple Run to be fun without having to pay, it became the top grossing iOS game despite only 1% of users monetizing.

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