Nicholas Ignacio - The Sims Freeplay

The Sims Freeplay was our first major Freemium game to go to market. With a rigorous schedule of updates and content, I created a design look to train players on what to look for wether it was a sale, new update, or new event within the game. Production involved retouching/painting in-game assets and repurposing them to create weekly ads for the game.

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Research Connections :: University of Rochester

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INTEGRATED, INTERACTIVE CAMPAIGN: The Sim LOL Cats Update, Social Posts, Mobile Messaging & Trailer

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The Sims Freeplay on Behance

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