OPTIMIZING TECH TO BETTER REACH CONSUMERS - ICE Business Times

The sway of technology on consumer behavior cannot be ignored. Advanced technology has empowered consumers to heights never seen before. Customers have open access to information and demand products and services at their own choosing. Digital media has given consumers a greater say while new channels assist communication with brands to share their thoughts with […]

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OPTIMIZING TECH TO BETTER REACH CONSUMERS - ICE Business Times

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