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Em 1992, a Nike pagou 20 milhões de dólares a Michael Jordan para estampar o rosto do rei do basquete nas propagandas de seu mais novo tênis. A quantia fica ainda mais impressionante quando se descobre que é muito superior do que a que a empresa

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Book Review Essay: The Environmental Crisis and Its Capitalist

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No Logo at 20: have we lost the battle against the total branding

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No Logo at 20: have we lost the battle against the total branding

The Shock Doctrine: The Rise of Disaster Capitalism by Naomi Klein

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