Let's Play: How rs are making millions playing video games - CityAM

For the past decade, largely unnoticed by traditional media, scores of rs have been racking up millions of views by posting videos of themselves playing video games. These videos, called Let’s Plays, occupy a niche position in the new online ecosystem. Let’s Players aren’t competitive gamers; in fact, they’re often pretty hopeless at video games. []

Cityam 2012-05-11, PDF, European Central Bank

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