Pokemon GO craze: What it means for advertising and app revenue models

A few weeks into its launch, Pokemon GO has already surpassed all expectations in terms of revenue generation and its impact on Nintendo stock prices.

Makers of 'Pokemon Go' Offer Players In-Game Brand Rewards Via AR Ad Format 06/20/2023

Pokémon GO' Has Just Crossed $2 Billion In Revenue Since Launch, Almost An Industry Best

All the Ways Marketers Are Taking Advantage of The Pokemon Craze - DMNews

Study Shows Businesses Gain Pokemon Go-Induced Revenue Boosts

Whatnot, the App to Buy Rare Pokemon Cards, Raises $150M

Educators Weigh Learning Value of Pokémon Go

Pokémon Go: A location-based, augmented reality success - Rhea+Kaiser

Pokémon Go: The Future of Marketing with Augmented Reality

The Pokemon Go craze may be opening up the playing field for hackers

What is really behind the Pokémon Go craze - The Washington Post

How Do Free Apps Make Money (Six Case Studies) - MindSea

Pokémon Go's retention rates, average revenue per user are double the industry average