How CSAA Pulled Off the Ultimate 'Rickroll' - WSJ

The insurance carrier’s latest campaign captured new audiences and increased sales—with the help of a 1980s icon and an enduring social media prank

Dani Townsend on LinkedIn: #projectmanagement #yearup #diversityequityinclusion #achieveyourgoals

Linda Goldstein on LinkedIn: How CSAA Pulled Off the Ultimate 'Rickroll

Linda Goldstein on LinkedIn: How CSAA Pulled Off the Ultimate 'Rickroll

Deloitte Digital: Rick Astley is never gonna give up InsurAAAnce – The Stable

RICKROLL returns with Rick Astley's new AAA Insurance ad - Xfire

Rick Astley Rolls Like an '80s Boss in AAA's Latest Ad

Aravind Sathiya Narayanan on LinkedIn: Top 10 most-read business insights

Brand News - CMO Today - WSJ

Singer Rick Astley rolls with the punches

AAA Rickrolls Its Own Customers (in a Good Way)

Dani Townsend on LinkedIn: March is Member Month — enjoy discounts and new membership options!