Rossmann logo - Fonts In Use

Talking about customizing typefaces for logos: Like the new Yahoo wordmark, the Rossmann logo is based on Optima. More precisely, on Optima Medium, judging from the blunt apexes. The concave stems have been straightened and the terminals in ‘S’ sheared vertically. Such simpli

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Rossmann logo - Fonts In Use

Rossmann logo - Fonts In Use

Insertions and deletions mediated functional divergence of