Brands Are Scrambling to Get Onto Roblox. Is It Worth It?

Creating metaverse experiences is expensive and time-consuming. But with 48.2 million users, it just may be necessary.

Music in Video Games: How the Industry Can Capitalize on the Boom – Billboard

Advertising & Adtech - Adrian Watkins Online

Video Game Stocks Battle it Out to Become the Stars of the Metaverse, by Dmytro Spilka

Meet the Metaverse: Is It Worth Your Time? - Monstarlab

Web3 Is Coming Faster Than Anyone Thought. Agencies Need To Adapt Even More Quickly

9 Companies Leading the Way in Metaverse

Found in Roblox (a game for children) - a microtransaction laden 'obstacle course' that ends with a stall claiming that Robux (a currency obtained with real life money) donated to them is

David Kleeman - Roblox isn't One Game, but the “ of Games.”

Why Does NFTs Still Make Sense to Brands & Businesses?

Why the big brands are turning to Roblox games to reach out to Gen Z

Jason Kilar (former WarnerMedia exec) provides his thoughts on the current streaming wars of Hollywood : r/boxoffice

How The $100B+ Creator Economy Is Going To Be Shaped By Big Tech - CB Insights Research

What Does The Metaverse Mean For Non-Gamers?

New in social media: What you need to know this week - PR Daily

Roblox Is Heading Downhill Fast