The ads are virtual, but for some NHL fans, the irritation is real

Not all hockey fans watching games from home are on board with the digital ads wrapping around NHL rinks this season. The league has been looking into using digitally enhanced dasherboards for almost a decade.

The Sports Advertising Revolution: Digitally Enhanced Dasherboards

Looks like were getting ads on jerseys and helmets this year on

The ads are virtual, but for some NHL fans, the irritation is real

Senators earn 1st win of season in home-opener goal frenzy against

The ads are virtual, but for some NHL fans, the irritation is real

LeBrun] The digital board ads really are terrible. So many fans

Many NHL Fans Don't Mind New Jersey Ads

Petition · The NHL needs to scrub TV Digital/Virtual Board Ads Now

NHL's new digital ads frustrating hockey fans

More Glass Ads for Local NHL TV Markets?