What Happened To Tumblr? Here's Why The Blogging Platform Failed

Tumblr failed because it banned NSFW content, due to its inability to sell ads, lacking product stickiness, as well as differences in culture between the platform and Yahoo.

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Tumblr Porn Ban: 1 Year Later, Users Struggling to Rebuild Community

Tumblr is downscaling after failing to 'turn around' the site - The Verge

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Where does Tumblr go from here?

How to Use Tumblr for Blogging and Social Networking