Twitter to X—A Branding Blunder?

Twitter was a remarkable brand. It represented and owned a whole social media subcategory.

Twitter turning into X is a mistake, analysts and brand agencies say

The Twitter Blue branding is perfectly awful

Twitter's New X Logo: A Smart Rebrand or a Misstep?, by Nash Briggs

Twitter is now X as the little blue bird disappears - The Verge

Twitter was the Holy Grail of branding. Then Elon Musk ditched it. Experts question why

Twitter To X Is A Disaster. Why Elon Musk Rebranding Twitter To X Is A Massive Blunder! - Video 6786

Twitter X rebrand: Musk takes the biggest risk of his life

Welcome To X, Elon Musk's Pointless, Sordid-Sounding Twitter Rebrand

The reaction to 'X,' Elon Musk's rebrand of Twitter, reflects how we feel about brands

Musk declares fan-submitted 'X' new Twitter logo in abrupt shift - BNN Bloomberg