Watch: what do people think of Coca-Cola's sponsorship of The London Eye?

Coca-Cola's sponsorship of London landmark The London Eye kicked off this month, resulting in Europe's tallest Ferris wheel being bathed in red light. Marketing took to the South Bank to ask the public the significance of the red-illumination.

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Coca cola sponsorship hi-res stock photography and images - Alamy

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Watch: what do people think of Coca-Cola's sponsorship of The London Eye?

Eye on the prize: Coca-Cola's magic has always been in mischievous marketing

Coca cola sponsorship hi-res stock photography and images - Alamy

5 Reasons to Visit the Coca-Cola London Eye - Christina's Cucina

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