Why Unboxing Videos Are So Satisfying

Two manicured hands hold the colorful Play-Doh Sparkle Princess box, turning it this way and that in front of the camera. The young woman — who could be a stand-in for a cool big sister or a babysitter — merrily describes the shiny toy that will be unwrapped for our viewing pleasure. Suddenly, I’m 4 years old again: All I know is that I want her to get the toy out of the box already so that I — uh, she — can play with it.

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