Why Walmart entering Roblox is a lesson in metaverse marketing

Walmart is hitting the metaverse by launching virtual experiences in Roblox. That

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Walmart arrives on Roblox for the first time with two new virtual worlds to engage young shoppers

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Walmart enters metaverse with trademark filings

Mark Zuckerberg Sets Facebook on Long, Costly Path to Metaverse Reality - WSJ

Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy - ScienceDirect

Walmart Roblox Store Is First Foray Into Metaverse (WMT) - Bloomberg

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