Why is Crunchyroll set to launch a free anime streaming channel?

Anime streaming giant Crunchyroll announced on October 11, 2023 that it is going to launch a 24/7 linear anime channel that will be free to access.

Crunchyroll: What It Is and How to Watch Anime on It

Top 9 BEST Places to Stream Anime (FREE and Paid)

Crunchyroll Launches Free 24-Hour Anime Channel - IGN

how come this old anime (Hellgirl S1) that I already watched halfway through, is now all premium only? I thought premium was only for newer anime : r/Crunchyroll

prime video: Now, stream your favorite anime on Prime Video with Crunchyroll - The Economic Times

Watch More Dubbed Anime on Crunchyroll With New Dub Discoverability Feature : r/Animedubs

Crunchyroll set to stream goodness at Anime NYC: Here's everything to look forward to

Let's Check Out The Crunchyroll App!

Crunchyroll Crosses Three Million Subscribers, by Crunchyroll, Crunchyroll

How to Access All shows on Crunchyroll

Crunchyroll Is Now Available to Stream Anime on Nintendo Switch

Crunchyroll Announces Summer 2023 Anime Season Lineup! - Crunchyroll News

Watching Anime outside of Crunchyroll and Netflix: Specialized streaming services, explored