Google Ads ceases purchasing in-app ads through multicall requests in waterfalls

Google Ads this week has ceased purchasing ads through multicall requests in waterfalls that lack bidding ad units, and it will fully eliminate multicall support within hybrid setups in January 2024.

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Google Ads will no longer respond to hybrid multicall requests

Google Ads will no longer respond to hybrid multicall requests

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🧐 Google Ads Change on October 31, 2023

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