McCain brings back Stranger Things' Barb to talk sustainable potato farming

A new campaign from Rethink adapts the Stranger Things-inspired #BringBackBarb to deliver its message about the "complex topic" of regenerative agriculture.

Potato Brand McCain Brings Back Stranger Things' Barb for French Fry Day - Adweek

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McCain brings back Stranger Things' Barb to talk sustainable potato farming

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Potato Brand McCain Brings Back Stranger Things' Barb for French Fry Day - Adweek