How the luxury fitness bubble popped as the pandemic wore on

The fitness industry is between a rock and a hard place, with two previously reliable business models floundering at this stage of the pandemic. While in-person studios are still recovering from government shutdowns, at-home fitness brands are losing clientele while people favour affordable brick-and-mortar gyms and fitness centres. 

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How the luxury fitness bubble popped as the pandemic wore on

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How the luxury fitness bubble popped as the pandemic wore on

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