Lionel Messi boosts MLS, but soccer league needs more

Superstar Lionel Messi joined the U.S. professional soccer league this summer, boosting ticket and merchandise sales and viewership. MLS still needs more.

Messi's Arrival Gives MLS A Major Boost On Global Stage

Inter Miami Owner Gives Bold Statement Over Messi Elevating MLS

MLS Lionel Messi boosting Apple TV numbers as partnership continues to grow : r/apple

Lionel Messi: Can the superstar give professional soccer a boost in the U.S.?

Messi mania: How MLS and Apple TV can seize once-in-a-generation opportunity - SportsPro

Lionel Messi is already impacting US soccer

Apple TV+ Beat Subscriber Targets Thanks to Lionel Messi: Tim Cook

Lionel Messi to MLS? What the PSG, Argentina star could mean for Inter Miami, US soccer - The Athletic

Lionel Messi can boost the Fire, even if he doesn't play at Soldier Field - Chicago Sun-Times

MLS hopes Messi will boost attendance, TV viewers and market share –