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Samsung Sam, commonly referred to as Samsung Girl and Samsung Virtual Assistant, is an unofficial virtual assistant for Samsung designed and presented by visual arts production house Lightfarm in May 2021. The reveal was followed with memes and hornyposting on social media, with some users mispresenting the character as having been officially revealed by Samsung.

HAVE YALL SEEN SAMSUNGS NEW VIRTUAL ASSISTANT NAMED SAM

Samsung knows what we want Smiling face with sunglassesSparkling

Samsung Sam Know Your Meme

This new 3D version of the virtual model from samsung, gave me

HAVE YALL SEEN SAMSUNGS NEW VIRTUAL ASSISTANT NAMED SAM

Samsung Sam Know Your Meme

HAVE YALL SEEN SAMSUNGS NEW VIRTUAL ASSISTANT NAMED SAM

This new 3D version of the virtual model from samsung, gave me

Samsung Sam by @lavaguts, Samsung Sam

This new 3D version of the virtual model from samsung, gave me

Samsung Sam 3D vs 2D, Samsung Sam