NewJeans: How a K-pop group became an overnight fashion favorite

The all-girl act, which formed last year, was recently signed by Levi’s and appointed Seoul Fashion Week ambassadors, while the band’s members have contracts with Chanel, Gucci, Louis Vuitton and Burberry.

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NewJeans: How a K-pop group became an overnight fashion favorite

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When Shehnaaz Gill was announced to be the winner of the Fashion Awards slip red dress back in summer 2023, she caused an Interne… in 2023

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