Why AIA is betting on the metaverse with a Roblox game to help it

The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.

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Nitin Malhotra on LinkedIn: Why AIA is betting on the metaverse with a Roblox game to help it reach a…

Roblox and Its Generative AI: How Game Creation, and the Metaverse, May Be Changing - CNET