Agency execs shine a light on connected TV advertising's Goldilocks paradox during Digiday's CTV virtual forum

The hybridization of TV and digital in CTV is complicated due to nuances introduced by that blend that, when not accounted for, can compromise CTV’s promise.

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CTV 広告が抱える、ゴルディロックスのパラドクス：「テレビとデジタル