PlayStation 5 price: How does Sony choose what to charge?

How does a company like Sony decide something like the PlayStation 5's price. Is it just based on cost or do other factors play a major role?

PlayStation 5 Review: Sony's New Console Is an Entertaining Behemoth - The New York Times

Sony Raises PS5 Prices, But Not in the US

Sony PlayStation 5 Gaming Console

Dualsense Wireless Controller For Playstation 5 : Target

Best Buy: Sony PlayStation 5 Console – Call of Duty Modern Warfare II Bundle White 1000030617

PlayStation Portal - Release Date, Price, And Everything We Know About Sony's New PlayStation Handheld - GameSpot

Sony PlayStation 5 Console Disc Edition PS5, Ultra-High-Speed Gaming with 4K-TV Gaming

Elevate your gaming experience to new heights with the PlayStation 5. This cutting-edge console offers lightning-fast loading times thanks to its

Sony PlayStation 5 Console

PlayStation Plus Is About to Raise Prices (but Here's How You Can Avoid It)

PlayStation's first Remote Play dedicated device, PlayStation Portal remote player, to launch starting Nov 15 at $199.99 – PlayStation.Blog

Sony PlayStation® DualSense™ Wireless Controller - Apple

Sony PlayStation 5 with 24 Months of PlayStation Plus Premium Subscription Bundle

PS5 review: Exclusive games power Sony's sky-high space-age console - CNET