Political campaigns embrace streaming for midterm ads - Protocol

The 2022 midterm elections are nearing, and campaigns are expected to spend a record $1.2 billion on connected TV ads. Streaming advertising spending is becoming a major factor in House and Senate races, according to CTV experts.
After long ignoring streaming services, political campaigns are finally acknowledging that media consumption habits have changed.

Ad spending shows Dems hinging midterm hopes on abortion

Examining spread of emotional political content among Democratic and Republican candidates during the 2018 US mid-term elections

Abortion vs. inflation: How election ads in California battle for voters - Los Angeles Times

Candidates, mostly Republican, skip debates, bar press during midterm campaigns - Louisiana Illuminator

Midterms: Political Cartoons – Orange County Register

Examining spread of emotional political content among Democratic and Republican candidates during the 2018 US mid-term elections

We asked 2 political strategists to review midterm ads. Here's what they told us : NPR

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Here's Your Guide To Northern Virginia's 2022 Elections

Cognitive–motivational mechanisms of political polarization in social-communicative contexts

Gauging Midterm Campaign Ad Messages' Potency on Swing Voters