Valve won't allow awards and reviews on Steam store images starting in September

Valve is making a big change to the way developers can market their games on Steam. Beginning September 1st, graphical assets developers use in their store listings will only be able to include game artwork, the game’s name, and any official subtitle. Images won’t be able to include review scores, award names or logos, text that markets discounts, or text promoting a different product.

Valve won't allow review scores or text in Steam images starting September 1

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