Pokemon GO and the future of in-store augmented reality

Augmented reality allows retailers to give shoppers instant product details and promotions through their smartphones. These days it’s not uncommon to see people meandering into traffic or darting down dark alleyways with their eyes fixed on their smartphone as they hunt down Charizard or Pikachu.

Pokemon Go brings augmented reality to the mainstream

Pokemon Go creator will sell its AR tech to spawn games like Harry Potter - CNET

Augmented Reality aids Retail Space Planning

Is Pokémon GO Really Augmented Reality?

Pokémon Go Wants to Make 3D Scans of the Whole World for 'Planet-Scale Augmented Reality Experiences.' Is that Good? - Nextgov/FCW

Pokemon Go's popularity is warping real life

What is augmented reality, anyway?

What is Mobile Augmented Reality? - Scandit

A love letter from augmented reality to Pokémon Go

Pokémon Go just had the best first week in App Store history - Vox

Pokemon Go' shows augmented reality's edge over full-on virtual reality - Los Angeles Times