Lollapalooza will generate 3 times the economic activity of NASCAR race in less time - Chicago Sun-Times

Based on details of NASCAR deal and a newly released study of Lolla’s economic impact, commissioned by the festival’s organizers, the Lolla deal looks more advantageous for the city.

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Study: Lollapalooza Will Generate Triple the Economic Activity of

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NASCAR not the first to use Chicago as a sports arena, venue

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Lollapalooza worth three times more to Chicago than NASCAR

EmanuelEmails 301-600, PDF, Brookings Institution

Lollapalooza's expected economic impact vs. NASCAR's, the lives